![]() "Temu is exposing a white space in the market wherein brands have been producing at extreme low cost – but along the value chain, there's so much incremental cost," Felice said. ![]() Temu also provides sellers with free tools like access to its photo studios to ensure content on the site looks aesthetically similar. Most of the sellers are based in China, where manufacturing and labor costs are lower, and the manufacturer-to-consumer business model means that there's no middleman in the chain to take a slice of profits. These cost savings can then be passed on to the consumer, a spokesperson for Temu told Insider.īut experts say there are other factors contributing to its bargain prices. This enables sellers to better predict trends, plan production, and therefore reduce the risk of overproducing items that consumers don't want. ![]() Temu says its "next-gen manufacturing model" – whereby it shares data on what consumers are shopping for and searching for on its site with its third-party sellers – helps to keep prices low. On both the Apple and Google app stores, Temu has a 4.6-star rating. Temu says that it has a strict policy against any listings that violate a third party's intellectual property rights and would remove any items that infringe on this. It operates exclusively as a marketplace where sellers – who are predominantly based in China – sell goods to customers in the US and Canada. Similar to Amazon, it sells a vast array of items – ranging from fast fashion and makeup to electronics, homeware, and even bongs on both its website and app. ![]() It's listed as the top free app in both the Google Play store and the Apple App Store, ahead of TikTok, Amazon, and Instagram. Temu (pronounced tee-moo), which is headquartered in Boston but owned by Chinese firm PDD Holdings, launched in the US in September. And industry watchers say the company has a long way to go in terms of user experience – something that's crucial as it looks to take on the likes of Amazon. ![]() In just a few months, e-commerce app Temu has stormed its way to the top of the download charts and is gaining attention for its bargain prices, which are so low that some shoppers think the website must be a scam.Ī recent experience with an Insider reporter ordering a basket of items showed that Temu is indeed legit, though he questioned the quality of certain items. Account icon An icon in the shape of a person's head and shoulders. ![]()
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